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Adwords Management

How AdWords Work?

Google AdWords is quite a bit more complex than just having your business advertised on. In a nutshell: Adwords is the system that determines which advertisements will be presented to you when you search specific keywords on Google.

AdWords uses a pay-per-click (or PPC) platform on which advertises place bids on specific keywords that a person might use the Google search engine for. The bids combined with the relevance of the keywords the user’s search will go through the Adwords Auction and this will determine if the ad will be displayed to the in the search results each time those

The ultimate deciding factor in the Adwords Auction is your ad rank. Ad rank is determined by multiplying your maximum bid to the quality score of your keywords — you want to rank number to be as high as possible.

Your quality score will depend on how relevant or useful your ad is to the person doing the search. The ad with the highest overall rank will be in the top position of the search results.

What’s even more interesting is that the amount you bid, isn’t necessarily the amount you’ll pay if your ad is clicked on. The actual price-per-click calculated by dividing the ad rank of the bidder below you by your own ad’s quality score, then adding $0.01.

The good part about this formula is that even if you end up with a higher position on the results, you might not have to pay as much as others if your quality score is very high. It’s Google’s way of keeping things competitive

Each month this auction occurs billions of times to ensure that users are always being presented with relevant, usable ads. It also makes it possible for advertisers to reach potential customers without having to pay outrageous Depending on your industry and the keywords or phrases that you’re trying to advertise, the average cost per click is on average about $2.32.

Advantages of Using AdWords

You’re already putting money into your digital marketing strategy by investing in social media and web design, and you’ve seen the difference that it makes.

Adwords might still seem a bit confusing and daunting, but the truth is: Regardless if you’re running and a large or small business, Adwords will take your marketing strategy to a whole new level.

Here are some of the amazing advantages that come with investing in using Adwords.

Spreading Brand Awareness

There are so many potential customers out there that your brand would be a perfect fit for. The only problems are that you don’t come to mind when they think about the type of product or service that you’re selling; or worse, you aren’t crossing paths at all with that person and they don’t even know your business exists.

Although Adwords is generally just thought of as a PPC platform, it can also really help build your brand awareness. Your brand awareness is everything from your brand’s personality reputation, history products and even simply your name.

Having a strong brand identity is necessary for building trust with future and potential customers. Even through Adwords you really aren’t getting many clicks, more people are seeing your name and becoming familiar and aware of your brand.

In one of many case studies, Ipsos found that utilizing search ads can help raise front-of-mind awareness in customers by about 6.6%. How will they think about you and remember your brand if they aren’t seeing you. You want customers to be automatically thinking about your business when that specific product or service comes to mind.

Faster and More Effective than SEO

SEO stands for search engine optimization, and it’s one of the most powerful tools you can use to in your digital marketing strategy. Utilizing SEO is proven to increase traffic and create stronger leads. However, it’s been found that AdWords is actually much quicker and gives you a better shot at reaching that top spot on the search results.

AdWords allows you to use multiple keywords and control your campaign at all times. You can add or remove keywords and turn the campaign off or on at any time. This is excellent for gaining instantaneous traffic increases and just immediate results all around.

That being said, SEO is still very effective and useful, just in a different way. It’s a more organic way of building your online presence and getting in front of customers that takes more effort and a longer time to see the amazing results.

With AdWords, you’ll gain immediate visibility. Both methods have their place and work beautifully together. But if you don’t want to have to wait around to see the benefits of a ton of SEO efforts, AdWords should be your focus.

Results Are Easy to Understand

Dashboards on some platforms are extremely confusing and a little all over the place. When you can’t really understand your results, it’s difficult to figure out what’s working, what’s not working and whether or not what you’re doing is a good investment of time and money.

With Adwords, the dashboard is very user-friendly and provides you will have all of the information you need to be in control and assured that your investment is paying off.

You can see a range of easily-understandable metrics — such as impressions, keyword budget and number of clicks. If you want to get a little deeper into the information, you can even see how your visitors are interacting with your site by knowing exactly where they clicked, how much time they spent there and what they did next.

Understanding these metrics and details is really going to give you insight on what’s working and what your next moves should be. Plus, since you’re bidding on individual keywords, once you determine which ones aren’t performing, you can simply turn those off.

When you think about it, this is an exponential improvement from traditional advertising. When the only way to market was through television, newspapers, radio, etc., there wasn’t really an accurate way to measure the results of your campaigns – not to mention how much more expensive these types of advertising were. Now having access to accurate, detailed analytics allows you to be more intentional and effective.

Makes You More Competitive

It’s pretty obvious that if you aren’t utilizing AdWords and your competitors are, everyone searching for your type of business is going to instantly see you competitor over your. Period. The only way to stay competitive is to stay aware of how and what your competitors are advertising.

Google Adwords is a very transparent platform that allows you to keep up with exactly what kind of keywords and phrases they’re using that could be putting them in front of more customers.

Conversion Rate Optimization

One of many the really great things about AdWords is that they take into consideration the landing page experience of the user after they click on the ad when determining your quality score, and ultimately your placement. Unlike, some other paid search networks that will just send users any page.

If you have a great landing page that’s persuasive and easy to use, your ad will be prioritized by Google and you’ll see a substantial increase in conversion.

Importance of Hiring an Adwords Expert

By now you realize the importance of increasing the visibility of your business on Google. Implementing a PPC strategy like AdWords is really the best and fastest way to do this. However, it can be quite an intricate process that you might not have time to manage all on your own. This is where an Adwords expert really comes in handy.

Let’s explore the benefits of investing in a professional to manage your Adwords account.

You’ll Save Money

If you try to do everything yourself, you’re going to end up spending a lot of extra money on the advanced tools necessary for doing keyword research. This research is essential in figuring out which keywords to focus on. When you hire an expert to take over, they’ll often already have many of the necessary tools with data points to better get the job done.

They’ll also handle the bidding to ensure that you’re getting the most for your money and not overpaying for anything. Remember: when it comes to PPC, you’re paying money for these keywords to work for you, so you don’t want to be wasting money on the wrong ones.

You’ll Save Time

When it comes to running a business time is everything. You might already be dealing with a chaotic schedule with long hours and just don’t have the time or energy to add another task to your list. Hiring an AdWords expert will take the pressure off of you.

They’re responsible for staying on top of the newest trends and doing the research. To really make these bids count, time and effort are needed. Putting this responsibility in the hands of an expert will allow you to focus on other important tasks, while allowing you to feel confident that it’s all getting done right.

Landing Page Design

As you read about in the previous section, landing pages are key to increasing your conversion rates. AdWords experts know how true this is, and will work with you to get your landing page in order to better increase your chances of getting that top spot, like in Google Shopping ads.

They’ll often use A/B testing, which compares the landing pages so that appropriate changes can be made to help increase your quality rating.

They Bring Experience

AdWords experts are going to have all of the background and technical knowledge to effortlessly track sales, measure campaign success, communicate with Google support and keep track of trends. They are significantly more familiar with the ins and outs of online marketing and might even have insights on what your competitors are up to.

They Monitor Click Fraud

There’s more to AdWords than just placing bids. Click fraud is a common issue associated with type of advertising and it must be monitored. Your expert will keep an eye on stats and files to look out for any suspicious activity and immediately report it so that you aren’t charged or can receive a refund. This is also another way that an expert can save you money.

Search engines do their part to prevent this as well. They’ll run audits every now and then, but this means that it can take awhile for them to detect it, if they even do, and it also takes much longer to have your money refunded. So it’s best to have someone who knows what they’re doing on top of things regularly. You most likely wouldn’t have the time or the know-how to take this all on by yourself.

They Can Write Ad Copy

Ad Copy is another essential component to increasing your conversion. Adwords experts are often known for being great copywriters as well. They know which content marketing methods work best and are staying up-to-date on the competitors. If you have great ad copy, your click-through rate will get a big boost for sure.

Why Choose Us?

We have the expertise and know what it takes to build and manage a long-term, successful AdWords campaign. Our knowledge and experience will increase your visibility and conversion, promote your brand identity and keep you front of mind — which is all key to lead generation.

If you’re curious about how we can help your business, schedule a free consultation. For now, here are some of the fantastic benefits you’ll get when you partner with us.

Dedicated Account Manager

You’ll be able to have direct contact with your Adwords account manager and google partner. They will be your go-to person for strategy planning, advice, questions and support.

Great Pricing

Our prices are fair and have zero hidden fees. You’ll know exactly what you’re paying and no surprise costs will ever come up.

Monthly Agreements

Your contract agreement is month-to-month and you can cancel anytime at no cost. We will never pressure you into a long-term commitment.

Keyword Researching

We use only the best advanced methods to research the most effective keywords for your business and present our findings in detail. You’ll receive a list that you can approve or make changes to so that you’re in complete control and we remain fully transparent.

Free Reporting

We’ll keep track of your metrics and put together free reports to keep you up-to-date on the results of your campaign.

Limitless Updates

You can make however many updates you’d like to your campaigns, keywords and ads. So if something isn’t working, you can make adjustments as needed.

ResearchIng Competitors

We help you stay one step ahead of the competitors with our advanced keyword spy tools. We want your keywords to be profitable and effective against your competitors.

Frequently Asked Questions

Why has Adwords never worked for me in the past?

AdWords is a highly effective method of internet marketing. If you’ve tried it in the past and it hasn’t worked for you. It’s possible that you just simply didn’t have the knowledge or technical skills to really make the most out of it.

Not properly knowing how to utilize the platform can cost you a lot of money in the end. Knowing which keywords will be profitable and how to really boost your quality rating is what’s going to make you successful with AdWords. Not to mention, all the money you potentially lose bidding too high.

What does it take to set up a google AdWords campaign?

Once you’ve mapped out your goals and objectives you must become familiar with the platform and determine which type of campaign will be best suited for your business. Determining which keywords will be best to use and optimizing your copy and landing pages must also be done. To ensure that you’re able to properly monitor the results, you must set up conversion tracking using Google Analytics.

Those are some of the basic steps necessary to set up your campaign, but there’s a lot more than that involved and the process is going to be unique to your business. This is why it’s advised to invest in an AdWords Expert.

Getting started on a good foot is really going to be what sets up for success and makes utilizing AdWords and PPC advertising a good investment. You could easily lose money otherwise.

What does ad relevance mean in AdWords?

Ad relevance is determined by how your keywords relate to your advertisement and the overall message of your landing page. If you’re just bidding on random keywords, your relevance will not be as high and this can negatively impact your quality score.

Remember that your quality score is going to play a huge role in whether or not your ad gets high placement on the list and it also impacts how much you will pay if someone clicks on your ad. This is why researching and selecting the right keywords is so important.

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Importance of Hiring an Adwords Expert

By now, you realize the importance of increasing the visibility of your business on Google. Implementing a PPC strategy like AdWords is really the best and fastest way to do this. However, it can be quite an intricate process that you might not have time to manage all on your own. This is where an Adwords expert or PPC agency really comes in handy.

Let’s explore the benefits of investing in a professional to manage your Adwords account. Contact our marketing agency now.