Which user characteristic may not be used to change keyword bids in Adwords?
There are a number of user characteristics that can be used to change keyword bids when you’re using Adwords. However, ad preference is not one of them. In fact, it’s the only characteristic that can’t be used to adjust bids.
This is because it technically already falls under the bid adjustment. Bid adjustments enable you to show your relevant ads more or less based upon when, how, and where people conduct their search from.
A good example of this is when you consider that sometimes, at certain times of the day, a click could be worth more if the person clicking did so on a smartphone than if they made the click using a laptop.
Tips in Keyword Bids Adjustment
Improve Quality Score of keywords
To ensure that you use keywords with high scores, you could always use a Quality Score filter to filter out keywords with scores less or higher than a certain value. From there, you can pick and choose your keywords.
Increase bids at peak times
Consider also increasing bids on the weekend or on holidays, as more people are at home and actively using their devices to search. It can be especially worth it to increase bids during the peak lunch time hours, compared to any other peak hours of the day.
Poor user experience? Bid less for mobile
Also going along this line of thinking, you can always “pause” low performing words and instead opt to allocate your budget for those keywords to the ones that are performing better. You don’t have to use all of your keywords at once if they are not serving a purpose.
Increase bid adjustments based on location
Monitor ad performance
Don’t feel that you’re checking in on your campaign too often – you aren’t! There’s no such thing as too often when the success of your product or service is on the line.
Consider using automatic adjustments
The automatic adjustment feature is very helpful in maximizing your clicks while staying within your allotted budget.
Adwords is a wonderful tool for businesses of any size. The platform and system is easy to navigate and, when used properly, can be beneficial in many ways. Users should always try to remember the keyword bidding and ajustement tips that we’ve outlined, as they’ve proven helpful to many of the most successful users.